Benefits Of Digital Marketing

Digital marketing is how most businesses, brands, or products showcase themselves. They primarily do this using various internet marketing techniques such as email, mobile, content, automation, and of course in today’s day and age, social media marketing.

Marketers who expect a higher ROI aren’t using traditional advertising media such as TV’s and billboards as well as other various signs, which makes it impossible to collect efficiently and accurately information and targetted data about the different customer behavior for any given product.

Now with the wide usage of handheld devices such as iPhones, iPads, and the like, have helped increase the convenience of the internet instantly, and the possibility of now being able to use real-time customer behavior that you can now analyze data instantly where you couldn’t do prior with more traditional methods.

Digital Marketing is widespread, and there is a multitude of companies and services that are utilizing multiple digital marketing systems at the same time, and because of this, they’re able to run successful marketing campaigns even when a business is either in its infancy or already well established.

Benefits of Search Engine Optimization

  • For most small companies a successful marketing campaign should concentrate on one system at a time. The purpose for aspiring to do this is so that you can analyze, track, and monitor the progress of each method on a one-on-one basis using the right tools: Succeeding in digital marketing needs an efficient plan that involves lots of data collection and analysis in order to discover how users are engaging with your brand, service, or product.
  • After you have learned the techniques that have worked best for your business in conjunction with your company goals and needs it is time to focus on which methods are working the best for you ROI wise so that you can concentrate on a marketing campaign that has the gives you the best return on investment for your business.

On the other hand; to maximize on a given marketing technique, you need to employ an efficient marketing strategy that will guarantee a higher conversion rate: The most difficult parts of digital marketing are to establish an effective marketing technique that will work for a business, and to create an effective marketing plan that will help to give you a successful marketing campaign.

Article by: Gregory Ortiz

New York State to provide 100 Mbps broadband to businesses by 2018


The latest improvement in New York State’s business world is the decision of Governor Andrew Cuomo to implement a $500 million broadband program. For this purpose, New York State has invited applicants for the first phase. The sole purpose of the plan is to facilitate high-speed internet to every place across the state.

The primary reason for rallying behind such an innovative program is to facilitate options for businesses to expand globally. High-speed internet is compulsory for business growth and probably the New York State government wants to attract new businesses. Hence the proposal is set to be welcomed in all circles.

Broadband has turned into a necessity from a luxury in the modern world. Broadband has modified the standards of business, education, public safety, healthcare, energy and many crucial sectors. Furthermore, business applications are becoming complex with each passing day as the need for sophisticated data storage and access is rising gradually.

Need of High-Speed Internet:

  • The findings of recent surveys suggest that 80% of aspiring job seekers look up online resources for finding jobs, and around 85% college applications are acquired through the internet.
  • Despite such urgency for the internet, 2.5 million houses are unable to access or have limited access to high-speed broadband.
  • A survey of economic developers in 2014 pointed out to the fact that the minimum internet speed required to invite and grow businesses is 100 Mbps.
  • The facts point out towards the down side since7 million New York residents, and 113000 businesses cannot avail internet speeds of 100 Mbps.
  • This factor can be a huge blockade in the domain of business in New York.

The Project:

  • The governor of New York State, Andrew Cuomo invited applications for consolidated funding to support the project in the first phase of the project.
  • Non-profit companies, profit companies, public sector firms, governments and private sector companies have been invited to take part in the program.
  • The program will be aimed at facilitating 100 Mbps internet speeds in the majority of places and 25 Mbps download speed in remote areas.
  • The intention of the program is to facilitate high-speed internet access to inhabitants of New York by 2018.
  • The governor’s office reported a merger between Charter Communications and Time Warner Cable, which would be assisting the cause of enhancing access.

The conditions for availing funds from the program are:

  • Projects must be concerning areas which do not have internet access or require higher speeds of internet.
  • Applicants are required to give a mandatory co-investment.
  • The projects must remain stable in providing internet speeds as per the governor’s stipulations.
  • The deadline for project implementation is 31st December 2018.
  • Applicants should provide a practical description of their monetary and management efficiency.

Eligible firms will be assigned funds by reverse auction methodology. Participants who will offer the least offer of state investment will be given priority and projects will be awarded to them. The projects will be awarded through the Regional Economic Development Council. The last date for applications for the first phase has been set for April 15 this year.